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  • Benchmark Investment Advisors

    Stability. Growth. Freedom.

    THE CROSSROADS:  New “Spinoff” Venture Launch

    Chicago-based Benchmark is the classic “spinoff” startup: a group of established professionals with a thriving business, separating to form a new entity. The team, clients, and core offerings stay, while they shift to operate under a new name.

    Wanting to focus on specific practice areas and client types, the principals needed to synthesize their existing pros, processes, technology, and style under a cohesive brand story.

    We helped define a positioning strategy and build a brand messaging platform, along with a complementary design system, appealing to the sensibilities of Benchmark’s high net worth clientele.

    Check out trustbenchmark.com

    Brand Strategy

    Identity Design + Logo Development



    Slide Presentations

    Brandlift is a boutique strategy and communications firm outside Philly.

    We help organizations resonate with target audiences—shaping their brand voice, amplifying their story, and elevating their reputation, reach, and performance.

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