THE CROSSROADS: New “Spinoff” Venture Launch
Chicago-based Benchmark is the classic “spinoff” startup: a group of established professionals with a thriving business, separating to form a new entity. The team, clients, and core offerings stay, while they shift to operate under a new name.
Wanting to focus on specific practice areas and client types, the principals needed to synthesize their existing pros, processes, technology, and style under a cohesive brand story.
We helped define a positioning strategy and build a brand messaging platform, along with a complementary design system, appealing to the sensibilities of Benchmark’s high net worth clientele.
Check out trustbenchmark.com
Identity Design + Logo Development
Brandlift is a boutique strategy and communications firm outside Philly.
We help organizations resonate with target audiences—shaping their brand voice, amplifying their story, and elevating their reputation, reach, and performance.