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Brandlift is a boutique strategy, creative + media agency built to help businesses make the most of their opportunities.
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Brandlift is a boutique strategy, creative + media agency built to help businesses make the most of their opportunities.
Brandlift is a boutique strategy, creative + media agency built to help businesses make the most of their opportunities.
What We Do.
We ask big questions and push comfort zones. Mine data for diamonds. Craft narratives and touch nerves.
We establish standards and sweat the details. Foster conversations and communities. We ruminate and ideate—constantly learning and working to earn trust.
Everything we do comes together to produce uplifting brand systems, stories, tools + campaigns that position our clients to win whenever opportunity knocks.
Brand Strategy
Built on truths, aligned with business goals, activated in ways that break through. This is the starting point for most of our engagements: crafting an indispensable foundation that anchors all marketing initiatives, investments and decisions. From discovery through distillation and development, we help define each brand’s North Star and chart the course for success.
- brand audits
- positioning
- core messaging
- brand personality / voice
- market / category immersion
- narratives
- workshops
Creative + Design
More than just a pretty face, great design has purpose. We take pride in being a fountain of ideas—concepts, aesthetics, themes, visuals, copy, sound, movement, etc.—bringing the essence of each brand to life in expressive and unexpected ways. And then we help execute that direction with playbooks and assets that ensure consistency, discipline and accountability.
- brand identity
- web properties
- collateral
- presentations
- advertising
- signage
- publications
- packaging
- apparel
Media Strategy + Planning
Brilliant content won’t move the needle if it doesn’t reach the right audience at the right time. We guide opportunities through the purchase funnel—driving awareness, consideration and demand—using a channel-agnostic approach to connect the dots. Our experience and strategic lens enable us to marry media and message, optimizing efficiency and impact of every dollar.
- contact strategy
- audience development
- budget prioritization
- planning / buying
- negotiation
- strategic partnerships
- campaign management
- measurement
Content Strategy
We produce a steady flow of integrated communications tools and tactics across a full spectrum of touch points, helping brands deepen relationships with their target audiences. The focus is always on highly relevant, substantive and connected content—reinforcing key brand attributes while continuously earning the right to keep the conversation going.
- video
- social media
- pitch decks
- emails
- infographics
- articles / blogs
- press releases
- asset production
- thought leadership
Insights + Analysis
Branding in a vacuum is risky business. We take learning and measurement seriously—from innate curiosity, research and discovery, to evaluating KPIs and impact. Our senior team uncovers and interprets critical information—demonstrating insights beyond just observations—to shape and refine brand foundations, validate decisions, size-up opportunities and inform future initiatives.
- market / audience research
- creative testing
- real-time optimization
- media attribution
- personas
- usability / prototyping
- post analysis
Brand Activations
Valuable brands work to energize audiences and accelerate action. We help targets experience brands up-close and personal through intentional moments, sparking interactions aligned with key objectives: generating leads, growing fanbases, empowering sales forces, galvanizing teams, attracting capital—and creating separation from the competitive noise.
- shows / conferences
- experiential
- guerrilla marketing
- partnerships
- team-building
- sales programs
Raise Your
Creative Capital.
Powerful brands fuse left- + right-brain thinking to create a competitive advantage.
We’re proud to partner with a wide range of ventures, enabling them to consistently rise—and shine—when it matters most.
From Shark Tank startups to Fortune 100 brands. National non-profits to celeb-filled conferences. IPOs to multi-generation family businesses.
Every organization we work with has its own distinct personality, story, values + goals. What they all share? Leaders with the vision and courage to lean into pivotal inflection points.
INITIATE: Ground-floor brand development enabling new businesses to achieve early and sustainable traction. Are you winging it, or are you prepared with a clear, thoughtful plan to help you reach your destination?
Name Drop
-
GSV Capital
-
Simply Good Jars
-
The Yass Prize
-
Class Acceleration
-
Wisdom Planning
-
GSV MBA
-
AllFanz
-
The Mission Corps
-
Hi Solutions
INTEGRATE: Starting with communicating the rationale for a business combination, then mapping the transitional steps to unify under one flag—leveraging existing brand equity and making sure all key stakeholders understand the path forward.
Name Drop
-
Original Philly® / Tyson Foods
-
ICG / Actua
-
BizEquity / ACBJ
-
ATX / Broadview Networks
-
Platinum Drive Realty / Compass
-
Kidney Cancer Coalition
REJUVENATE: Intentional identity pivots and refinements to best align with market realities and value creation opportunities. It takes more than a fresh coat of paint. We’re talking about an honest and strategic analysis of strengths, shortcomings, competition, market dynamics and ownable differentiators.
Name Drop
-
Runway Growth Capital
-
World Series of Entrepreneurship
-
GSV Ventures
-
rSmart
-
ATX Communications
-
Benchmark Investment Advisors
-
Xtium
-
Kidney Cancer Coalition
-
Center for Education Reform
STIMULATE: Direction and materials to frame and bolster capital-raising efforts when it’s time to add rocket fuel. Does your pitch deck paint the promising picture you want it to? Does it answer the essential questions? Does it sync with best practices for content and brevity? Does it build both credibility and excitement?
Name Drop
-
Class Acceleration
-
ATX Communications
-
BizEquity
-
Crest Digital Therapeutics
-
GSVlabs
-
Turning Point Lending
-
EdMaven
-
Votiro
ACCELERATE: Comprehensive, measurable strategies and programs that optimize investment while accelerating forward progress when you’re ready to level up. How does your brand become an asset? And how does your marketing deliver predictable results that move the needle?
Name Drop
-
Original Philly® (Tyson Foods)
-
Steak-EZE® (Tyson Foods)
-
ATX Communications
-
United Bank of Philadelphia
-
GSV MBA
-
ASU+GSV Summit
-
New Horizon Communications
-
Acacia Financial Group
ACTIVATE: Identity and marketing support to drive success of physical, virtual and hybrid events. Get up close and personal with your high-value targets—making your brand come to life with engaging themes, smart and entertaining programming, intentional pre- and post-event touches, plus all the meticulous planning to pull it off when it’s go-time.
Name Drop
-
ASU+GSV Summit
-
Center for Education Reform
-
Yass Prize / STOP Awards
-
Pioneer Summit
-
GSV Bootcamp
-
Clayton Dubilier & Rice
-
GSV Ventures
-
ICG / Actua
CELEBRATE: Leverage your success to maximize visibility and impact—and attract new opportunities—recognizing and building on past wins for future gains.
Name Drop
-
Original Philly® (Tyson Foods)
-
ATX Communications
-
Provident Packaging
-
Center for Education Reform
INNOVATE: Strategic and tactical muscle to springboard successful launches of new offerings—opening doors and raising ceilings.
Name Drop
-
BizEquity
-
Pathway to Stay
-
Wisdom Planning
-
CRAM Worldwide
-
Tier 1 Group
-
GSV Bootcamp
-
LRA Worldwide
-
Hi Solutions
NAVIGATE: Strategic course adjustment to leverage strengths, defend against risks and establish a pivotal foundation for opportunistic growth.
Name Drop
-
GSV Ventures
-
ATX Communications
-
Simply Good Jars
-
FatBrain
-
rSmart
Startup / Venture Launch
Startup / Venture Launch
<p><strong>INITIATE:</strong> Ground-floor brand development enabling new businesses to achieve early and sustainable traction. Are you winging it, or are you prepared with a clear, thoughtful plan to help you reach your destination?</p>
- GSV Capital
- Simply Good Jars
- The Yass Prize
- Class Acceleration
- Wisdom Planning
- GSV MBA
- AllFanz
- The Mission Corps
- Hi Solutions
M&A / Brand Integration
M&A / Brand Integration
<p><strong>INTEGRATE:</strong> Starting with communicating the rationale for a business combination, then mapping the transitional steps to unify under one flag—leveraging existing brand equity and making sure all key stakeholders understand the path forward.</p>
- Original Philly® / Tyson Foods
- ICG / Actua
- BizEquity / ACBJ
- ATX / Broadview Networks
- Platinum Drive Realty / Compass
- Kidney Cancer Coalition
Reposition / Rebrand
Reposition / Rebrand
<p><strong>REJUVENATE:</strong> Intentional identity pivots and refinements to best align with market realities and value creation opportunities. It takes more than a fresh coat of paint. We’re talking about an honest and strategic analysis of strengths, shortcomings, competition, market dynamics and ownable differentiators.</p>
- Runway Growth Capital
- World Series of Entrepreneurship
- GSV Ventures
- rSmart
- ATX Communications
- Benchmark Investment Advisors
- Xtium
- Kidney Cancer Coalition
- Center for Education Reform
Fundraising / Investment
Fundraising / Investment
<p><strong>STIMULATE:</strong> Direction and materials to frame and bolster capital-raising efforts when it’s time to add rocket fuel. Does your pitch deck paint the promising picture you want it to? Does it answer the essential questions? Does it sync with best practices for content and brevity? Does it build both credibility and excitement?</p>
- Class Acceleration
- ATX Communications
- BizEquity
- Crest Digital Therapeutics
- GSVlabs
- Turning Point Lending
- EdMaven
- Votiro
Growth / Expansion
Growth / Expansion
<p><strong>ACCELERATE:</strong> Comprehensive, measurable strategies and programs that optimize investment while accelerating forward progress when you’re ready to level up. How does your brand become an asset? And how does your marketing deliver predictable results that move the needle?</p>
- Original Philly® (Tyson Foods)
- Steak-EZE® (Tyson Foods)
- ATX Communications
- United Bank of Philadelphia
- GSV MBA
- ASU+GSV Summit
- New Horizon Communications
- Acacia Financial Group
Event Branding / Promotion
Event Branding / Promotion
<p><strong>ACTIVATE:</strong> Identity and marketing support to drive success of physical, virtual and hybrid events. Get up close and personal with your high-value targets—making your brand come to life with engaging themes, smart and entertaining programming, intentional pre- and post-event touches, plus all the meticulous planning to pull it off when it’s go-time.</p>
- ASU+GSV Summit
- Center for Education Reform
- Yass Prize / STOP Awards
- Pioneer Summit
- GSV Bootcamp
- Clayton Dubilier & Rice
- GSV Ventures
- ICG / Actua
Milestones / Achievements
Milestones / Achievements
<p><strong>CELEBRATE:</strong> Leverage your success to maximize visibility and impact—and attract new opportunities—recognizing and building on past wins for future gains.</p>
- Original Philly® (Tyson Foods)
- ATX Communications
- Provident Packaging
- Center for Education Reform
New Products / Solutions
New Products / Solutions
<p><strong>INNOVATE:</strong> Strategic and tactical muscle to springboard successful launches of new offerings—opening doors and raising ceilings.</p>
- BizEquity
- Pathway to Stay
- Wisdom Planning
- CRAM Worldwide
- Tier 1 Group
- GSV Bootcamp
- LRA Worldwide
- Hi Solutions
Market Shift / Opportunity
Market Shift / Opportunity
<p><strong>NAVIGATE:</strong> Strategic course adjustment to leverage strengths, defend against risks and establish a pivotal foundation for opportunistic growth.</p>
- GSV Ventures
- ATX Communications
- Simply Good Jars
- FatBrain
- rSmart
Who We Are.
Our leaders have spent the last few decades building brands + relationships—earning their stripes as agency principals, client-side execs and senior-level consultants.
Andy Goldenberg
Andy Goldenberg
Founder, President, Head of Strategy + Messaging
Psych major. Wordsmith. Guitar geek. Devoted Philly sports sufferer (esp. hockey). Fummer / Dip. Ogilvy disciple. Recovering helicopter dad. Accidental entrepreneur.
Andy started Brandlift after 14 years on the telecom rollercoaster – perhaps the perfect sandbox to learn branding and communications. Since going off on his own, he’s thrived in the trenches as a trusted guide and creative spark for dozens of diverse leaders: CEOs and founders, directors and investors, managing partners, authors and educators, technologists, activists and philanthropists, media personalities, and so on.
Favorite compliment over the years? “You helped me see my business in an entirely new way.”
Kelly Goldenberg
Kelly Goldenberg
EVP, Head of Media + Insights
Numbers nerd. NY native and ad vet. Volunteer. Green thumb. Supermom. Closet crafter. Jeep lover. Media maven.
Kelly’s big break was a summer job interview at Grey Advertising that turned into a full-time media gig right out of college. More than a quarter century later, she’s built a résumé of agencies and brands that’d make her legendary Grey boss proud. As the mastermind of the Planet Fitness NYE Times Square takeover, TD Bank’s historic Obama victory newspaper wrapper, and hundreds of other bold, needle-moving campaigns, she’s one of the Philly ad scene’s most respected media minds.
Just don’t tell her media is left-brain only; she brings the creativity as well as any writer or designer.
Cliff Humphreys
Cliff Humphreys
Design Director
Angler. Visual Communicator. Illvibe Collective co-founder. Font guru. Pickup owner. Shutterbug. Philly native, NC transplant. Strong hat game.
Cliff’s curiosity makes him a sponge for design and creative inspo. Educated in Graphic Design as the launch pad for two decades of crafting visuals and messaging to move a wide range of B2B and B2C audiences. From foundational identity, and web design, to tactical video, social media and advertising, Cliff helps brands define their unique voice and visual language, creating with meaning and purpose aligned with marketing and business objectives.
Cliff subscribes to the simple philosophy that effective design amplifies the intersection of visual, verbal and interactive communication.
Virtual before virtual was the norm...
Our core team is bolstered by deep and dependable bench strength—seasoned specialists complemented by up-and-coming talent—so we can efficiently extend our capacity and capabilities at a moment’s notice.
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